TOTAL LIFE PROSPERITY » H&M

H&M Fashion Against AIDS 2011 Campaign

Total Life Prosperity — Thu, 31 Mar 2011 23:32:50 +0000

H&M Fashion Against AIDS Campaign

Artists from the worlds of film and music are supporting H&M’s Fashion Against AIDS (FAA) Campaign, a mutual initiative between H&M and Designers Against AIDS (DAA) to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe. Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this year’s unisex FAA collection.

“Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.” Ninette Murk, founder and creative director, DAA.

This year’s unisex FAA collection is available online and in H&M’s Divided department on April 26th, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects.

source H&M Press Release

H&M’s Fashion Against AIDS Festival Collection

Total Life Prosperity — Wed, 21 Apr 2010 19:42:32 +0000

H&M’s Fashion Against AIDS Festival Collection

FabSugar.com gives readers an exclusive first look at H&M’s Fashion Against AIDS campaign. It’s built to mix and match and designed to take you from beginning to end of your concert stay, complete with sleeping bags, a tent, and cool headphones.

H&M is also debuting a dedicated hippie chic collection to the cause. Launching May 20th. H&M’s first festival collection will donate 25% of sales to youth HIV/AIDS awareness projects. The collection will encompass the entire festival experience — from clothes and accessories to tents and sleeping bags, raising funds to promote the message of safe sex.

Ann-Sofie Johansson, H&M’s head of design, describes:

“For me, festivals are unique and inspirational places, as they unite both music and fashion. To hear your favorite bands, to see and meet creative people gathered together from all over the world and sporting different looks is really inspiring to me. And it’s very important to make people aware of HIV and AIDS. We want to contribute in the fight against the disease by donating a portion of the sales from this collection.”

View the rest of the collection

Another FAB over 40

Total Life Prosperity — Tue, 03 Nov 2009 17:06:58 +0000

Another FAB diva over the age of 40

Stacey Dash is another fab over 40 beauty I admire. She attended a Jimmy Choo for H&M event in LA looking great!